Wednesday, May 26, 2010

Panera Bread Non Profit Restaurant

Panera Bread announced something I thought was just amazing - a non profit restaurant concept with a corporate social responsibility concept. The pilot restaurant, St. Louis Bread Co., offers consumers the chance to pay what they want for a meal. Yes, pay what you want. The CEO says this is a concept based on community kitchens where consumers set the price. The pilot restaurant is run by a non-profit foundation. If it sustains financially, it will expand across the U.S. Here is more on the story, but in the meantime, I applaud Panera Bread - and hope people do not take this as license to get free food, but rather see it as an amazing opportunity to make a difference in an incredibly easy way - just show up and eat and pay the regular price.

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